Category: advertising agency news

Marico Limited has quietly completed a major media reset appointing Omnicom Media Group’s PHD India as its baterybet integrated media agency after a multi-agency pitch that industry insiders say prioritized data-led planning and full-funnel media capabilities.

Siddharth Jain, a proactive and ambitious individual, currently serves as the Chief Operating Officer at Merilytics, a globally recognized player in the field of data analytics. With a strong presence on the leadership board, Siddharth oversees internal operations, managing Recruitment, Learning, and Development. His responsibilities extend to ensuring project delivery…

Zomato Private Limited, an online food delivery platform, has reported an uptick in its advertising and sales promotion expenditure, reaching Rs 1326.6 crore for the fiscal year ending on March 31, 2020, compared to Rs 1218.27 crore in the preceding fiscal year, as per financial data obtained from the business…

Ipsos India has undergone a consolidation and realignment of key specialties to address evolving client requirements and business needs. The roles of several top specialists in the leadership team have been enhanced in response to these changes. Krishnendu Dutta, previously the Country Service Line Leader of Market Strategy and Understanding…

P&G Hygiene and Health Care has reported a 7.62% increase in revenue from operations during the first quarter compared to the same period last year, according to media reports. The company’s advertising and sales promotion expenses have surged by 25.5%, reaching Rs 104.4 crore in the quarter, contributing to a…